Okay, that is not a sexy headline – but its actually more accurate than how the story was actually run – as you can see the headline was more dramatic- see this link - but essentially, this group had law students do research on issues surrounding Facebook to see if the social networking utility (although good for making social connections) was simultaneously invading your privacy. Change is good, as long as it doesn’t violate your privacy – so claims the Canadian group that is concerned with privacy issues – note I am saying a “Canadian” group NOT Canadians – big difference. And this actually brings me to the whole point of posting this story — the media, even our beloved Tech media, can get caught up in the embellishment of news in order to make things more interesting or newsworthy. Another fun footnote is that the Canadian group’s results are based on analysis done by university law students during a winter course hosted by the clinic.
Forbes ran an interesting article about YouTube recently — way back in 2006 when they bought them for $1.65 billion – folks snickered and now that YouTube has more views then, well, uh, anyone out there, folks aren’t snickering so much anymore, especially Google, their corporate overlords. But you know – life goes on and the average Joe may not notice the web getting bigger because of all the ads that Google puts everywhere. Still, if you ask your parents or your grandparents if they watch YouTube, they still look at you like you are crazy and why, by the way, are you still buying that bottled water? Tap water is fine.
In an interview with the Frankfurter Allgemeine Zeitung, Google CEO Mr. Eric Schmidt said that – wait for it- that the mobile internet would be the next major advertising platform. Wow! That is some newsflash. Oh and the other bit was that Google still has plenty of ideas for improving controlling the technology and targeting ads more effectively.so well that you didn’t even know you wanted that set of ginsu knives.
Who really knows why, but today we just felt like looking at this image of Henry – ink’s new work buddy. He’s funny, he’s practical, he’s goofy – he’s all the things an office needs to keep you on your toes. He reminds us that sometimes Tuesdays can feel like Mondays.
Back to Asia, Singapore to be exact – and this time for another Mobile TV launch – although not the first by far, this is another roll out expected to galvanize critics. And this one is supposed to have VOD – so that should be interesting since we can’t even really get VOD settled on our TV’s.
A great case study consists of a problem, the implementation and the results. We thought it would be nice to talk a bit about what makes a good case study that does what it is supposed to do – brag without bragging. Who can use it – anyone – bloggers, sales, PR, marketing, even your employees at a cocktail party.
The opening problem section must carry a punch. It has to have significant business impact for the reader.
The implementation demonstrates how your product resolved a critical business issue -you’re implying that if the reader chooses your product/service, you can also resolve their issues.
Finally, you must support it with measurable results – statistics, figures and tables where appropriate. Explain the return on investment.
Issues to consider:
Is the customer willing to participate in the case study writing process, including phone interviews or answering questions by email? Will they agree to be quoted?
Does the customer have a compelling background? Do you know the driving forces that led them to your company? What other options they had tried in the past and why did those fail?
Were there any barriers or challenges faced during implementation? Is the customer satisfied with the outcome enough to give favourable opinions of the process?
Can you focus on the benefits that the customer received from your product rather than overloading the case study with too much technical information?
Can the customer demonstrate measurable results? For example, instead of calling the case study “Customer B Case Study,” can you say “Case study on How Customer B Improved In-Room Entertainment Sales by 300%?”
How does the customer feel about the future with your company’s products? Is there a satisfying conclusion to the story?
Congatulations to CEO Tommy Ahlers and his team from ZYB and our client. Yesterday, Vodafone Europe BV (which for those of you with find those letters confusing – it means the Netherlands) announced the purchase of the innovative company for 31 million Euros. Long live the Danes, still conquering the world, only this time through mobile social networking technology. This is also one of Mr. Lund’s investments. And the hits just keep on coming!
Long title. But here is a rant: The CEO of Yahoo said hey guys ‘No, I think I don’t want to sell” That was it. Period. Commentators and opinon makers are saying that in 3 to 5 years from now it will just be Microsoft or Google and that Yahoo will go the way of AOL – carved up and divided into tiny composite pieces.
So stock market reactions to technology companies, have in the past decade been a knee- jerk reaction to the tech bubble of 2001. Because there is no “there” there. There is no invetory, nothing to sell. The problem is not with Yahoo its with the market and the way that Wall Street values internet companies.
The hits just keep on coming and this time its all about Mobile. People are mad for mobile – we hope. Network World today just reported that Verizon and Mozilla have joined the LiMo Foundation – Motorola is already there so it must be the right thing to do. You know – mobile is the future – everyone wants the same experience they get on their computers on the road – so it does make since that we will begin to see the colonization of mobile – let’s just hope its a new show and not a repeat days gone by. Go Linux! (PS we just liked this photo cause it reminded us that we can use our mobile while we are on holiday in Positano gazing at Pan doing a little dance)
Drink me. Eat me. Help me! Tumblr is here – and just when we don’t have enough applications out there to communicate how we feel, brag about out newest discovery, write about our humbleness, show our feelings or just show off, Tumblr is on the scene to keep us busy forever. Now, even Plaxo has a little box where you can “communicate” what you are doing to your network. So I am now free to tell everyone in my network or out of my network what I am feeling – I could be cranky on Plaxo, loving on LinkedIN, knarly on Facebook, ecoteric on Twitter and perky on Tumblr. Wow, its not so bad afterall – this way no one has to guess what my mood is, where I am or what I am thinking. I am actually thinking that I won’t have to talk to anyone pretty soon.