Smart Spam Detection

If you have a blog, then you know about comment spam. If you are anything like us here at Tattletech, you must hate it as much as we do. Imagine if you are SonyBMG who manages celebrity websites or if you are an online news service or news paper. A reporter posts a great article on discovering some scrolls in the Dead Sea and the comments that accompany the story are about Viagra and other enhancements, profanity and maybe some unrecognizable characters. That reduces the quality of the article and devalues the comments of your community, costing you advertising due to lost eyeballs.

But even if I am not SonyBMG or the NY Observer, but I run a tech news blog (like I do) and I have to spend all my time reading ridiculous moderator que of spam that obviously should have been dumped before it even got there. It takes up so much time and reduces the quality of these fine editorial exposes if there is spam from a Russian night club in the story about the FCC.

Imagine spam protection that is just plain smarter than what’s out there now — comment spam protection that learns from its mistakes improving its accuracy all the while catching more obvious spam so you don’t have to spend extra time in the moderator window reviewing spam that obviously should have just been removed.

We found it - Mollom.

There are a lot of reasons why Mollom is the next generation for spam protection, but one main reason is that the people that created it came from Drupel which should tell you  about the quality of the product they have made. API’s that are maintained by experts, not Joe Random when he feels like it. The product is technically superior to anything out there and is built with the future of the semantic web in mind. They also have a commercial model that currently protecting some big publishing SonyBMG, NY Observer, FastCompany, IDG, JupiterMedia to name a few. Bottom line? Smarter, more accurate and easy to use moderator tools increase the quality of UGC online.

It’s your choice too — with WordPress they automatically make you use their product, Akismet. You don’t even know you are using it and its not as accurate or as easy to use as Mollom is. We like choice – we think it’s choice is a good thing. You can download the plugin for WordPress here.

Did we mention that it’s free too?

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Tags: Dries Buytaert, Drupel, Mollom