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Tattletech Hot Seat with Mans Adler, Bambuser
Posted by Tattletech on May 15, 2009 in Emerging tech, Entrepreneurs, Tattletech Hot Seat, Web 2.0 stuff
So we finally got the chance to talk with Mans Adler, the uber-talented Swede behind Bambuser.Tattletech: Bambuser – what is it? It sounds like something you would get from the Flintstones.
Mans Adler: Bambuser is a service that gives the user the opportunity to stream live video from a mobile phone or web-cam to the web by using EDGE, 3G or WiFi network.
The simplicity of the application and the unlimited mobility gives you the opportunity to instantly share your experiences with your viewers and the extremely low latency enables interaction with the audience through the web-to-mobile chat.
To add even more context to the live-stream, we’ve added Real-time Geo-tagging that is enabled via cell-id or GPS. Bambuser has users in more than 100 nations.
In Swedish, bambuser is an old word which if directly translated would mean a sailor which only manage to do easier tasks. Meaning that bambuser should be so simple that even my grandmother could do it. But also mobile on the seven seas.
TT: There is a lot of competition out there for live broadcast streaming from the mobile, what is going give you legs and keep you around in the long term?
MA: Bambuser have developed a slightly different technology compared to our competitors, our untraditional way of sending the data makes us keep latency down to only a second. Our competitors many times can have a latency of 30-40 seconds. But thats just technology, what is interesting with keeping latency down is the magic of real-time – INTERACTIVITY and a feeling of presence. As I always use to say it is hard to be present in history. When you stay with low latency people can actually communicate in a meaningful way. Just ask yourself how easy it is to have a conversation with someone on the other side of the globe with a 3-4 second delay.
TT: The idea for Bambuser was tucked away from your childhood, can you tell us that story?
MA: When I grow up my best friend moved from Sweden to indonesia since his father had to work there. I was about 4 and even though I am smart I hadn’t learned to write just yet, but I still wanted to stay in touch with my best friend. Calling was heavily expensive, so that was not an alternative. But back then the postal service in Sweden had a magic service, you recorded stuff on a little yellow cassette tape and put that in an yellow envelope and send it across the world. My friend then listened to my side of the tape and then recorded an answer on the other side and sent it back to me. The iteration took about a month and the half an hour of recording was filled with me and him singing songs and a lot of illogical chatter but it didn’t matter that the content was meaningless cause it gave me that feeling of presence. I felt Petter, my friend’s name, was close to me even though he was geographically on the other side of the planet.
TT: We have seen telecommunications change so much in the past 10 years alone with one constant need to connect, where do you see the future?
MA: I cannot say that much about the future without looking back into history. I think Jeff Bezos have a great point when he talks about our belief in bringing light back in the 19th century actually we did something else, we actually brought electricity. We have only seen the first days of the web and we do not have any clue of where it will be taking us. Our technology will only enforce our basic needs as human beings and that is wonderful. I think together with many other that the next revolution will be in biology. Connect your cells to the web and magic will happen, we just need to figure out some good interface between the cell and its wireless communication.
TT: So you always have a smile on your face and a positive outlook on everything you talk about – what’s up with that?
MA: Maybe it is my different approach to life and my belief in freedom of choice. I read a philosopher called Spinoza (Einstein’s favorite) once. His philosophy is based upon that we do not ourselves have freedom of choice but that every choice you make is made for the best of everything. It is a great comfort to have knowing that every decision you make is made for the best for everything otherwise that choice wouldn’t be possible. Also I am living the dream of my life and I love it.
TT: Let’s talk about nuts — in your opinion, what’s the king of all nuts?
MA: All those people talking about how you should do stuff and they havent done jack shit themselves. It is like listening to the second straight hour of lecture from the expert in how often we need to have a break which is about every half an hour. It just does not make sense it is nuts.
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