We just stumbled on JuiceCaster while doing some research on a story on location based geo tagging (we think this is the space to watch) and now are distracted. Why? Well first the name is just plain cool. Second, their value proposition is simple and does what we should be doing with content from our mobile, geo tagging without having to think to add a geo tag. It’s automatic.
Fierce Wireless reports that JuiceCaster provides one-touch, real-time sharing of pictures and videos directly from a camera phone to many social-networking and blogging sites. JuiceCaster is about keeping people constantly connected to their online communities/social networks. The beautiful thing is that because all pictures and videos are geotagged, users can look for content based on specific location criteria. Isn’t this is what having a mobile is all about – we are on the go, we take a photo and it should be tagged from the spot where were took the photo. It should easily flow to our social networks and better yet, it should pop up on map that not only shows me where my friends are but where that content was taken or where other geo content resides. I want one big snapshot of my content and my social networks. Better yet, give me a real life screenshot of my social network and content. Seeing this already with the visual social network platform IRLConnect where you can now see geo tagged live mobile video broadcasts (via Bambuser), mobile video and photos (via MobyPicture) and all your social networks on a map. Yup, that’s what I want, a screenshot of my life. - JLH
Tags: Bambuser, Geo tagging, IRL Connect, JuiceCaster, Mobile content, MobyPicture, Online Communities, Social network
Nimbuzz, the super fly mobile social messenger, just brought in a new CMO, Neal Fullman. Neal has chops. He is the former International Communications director at fring and is in charge of brand development, marketing and communications strategy for the ever expanding Nimbuzz.
It’s like someone added MiracleGrow to Nimbuzz and they are seeing unprecendeted growth with more than 25,000 new users joining every day. Plus, some very strategic global distribution deals which are not yet announced. (more on that later). – JLH
Tags: Neal Fullman, Nimbuzz
Lot’s of talk out there about location and how to reach users with advertising. Proximity based, location based and now zonal markting takes center stage. As the location based services market continues to evolve day by day, we see constant shifts as both mobile operators, mobile applications and web based location based services struggle to find the heady mix that captures what is at stake: money.
Zonal marketing is different. In this recent article we read about Vodfone’s new zonal marketing campaign launching in Czech Republic and Germany, oddly early adopters for this type of advertising. Instead of traditional location-based services which essentially identifies the current location of the user (s) to process location-dependent information, zonal marketing, according to the article states that “people on your friends list are automatically logged into a zone as soon as they enter it. A zone-based service doesn’t first have to locate your friends for you because in theory it already knows where they all are.”
The article also goes on to say that the technical differences between normal and zonal LBS may be subtle and highly technical. And the big kicker is this — zone-based technology promises to make location-based services and advertising slicker. Does slicker mean more targeted? In a recent Read Write Web article, users have indicated that they are willing to accept ads if they are targeted to their very specific interests and current location. So there is hope, but this would mean that the whole system has to change – that the mobile/advertising/location ecosystem has to get to know their users and where they are, what they are doing when they get there and what is around them. It’s a whole new world out thre and the user will decide what they want in to enter their world, not the advertiser. -- JLH
Tags: Location-based service, Zonal Marketing
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