Posted by Tattletech on Jun 24, 2009 in
Enterprise 2.0,
Social Networking 
Today on the Emerging Web Memo out of Boston from the E 2.0 Conference, ink Communications Director of Social Media, Alexandra Crabb talked about how she is using social media to engage employees of companies internally. Alexandra is using it to extend the enterprise outward through her marketing campaigns. The article goes on to talk about thinking about Enterprise 2.0 in three new ways: 1. Consider ROI Through Imagining Absence 2. Rethink the “I” for Which You’re Trying to Achieve “R” 3. The Nature of Social Media Implies Return. It’s an all around great article on whats happening with Enterprise 2.0 right now.
Tags: Alexandra Crabb, Enterprise 2.0, ink Communications
This week in a ReadWriteWeb article on the changes of MySpace, the writer Marshall Kirkpatrick said “Facebook can’t rule the world for ever. No one can.” We could not agree more – we believe social networking should represent a free exchange of personal data, contacts, photos, videos and any content the user want to share. Instead of a walled garden, we see a community garden that allows users interact, share, exchange, collaborate, and discuss whatever they want to. This raises a question around social networking in general – is it “platform agnostic” or not? Absent any substantial differences in quality, does it really matter whether you park your online persona at Twitter, Facebook, MySpace, YouTube, Flickr or any of the dozens (hundreds?) of other sites?
Obviously, we don’t know exactly what the future looks like – if any of our readers do, please e-mail us! But we do think that the future of social networking is not going to be about the providers/platforms per se, but about the larger community and how providers facilitate user interaction. Open standards or open social may be at the bedrock of this future networking, going hand in hand with the augmented reality demonstrated by LBS. Just a quick glance in the direction of Egypt in the past year or two, and more recently Iran, shows exactly what we are talking about: its back to the old saying that its the message (real time interaction) that counts, not the media (Facebook, Twitter, et al). – JLH
Tags: Facebook, Marshall Kirkpatrick, MySpace, Social network
Today on the Emerging Web Memo out of Boston from the E 2.0 Conference, ink Communications Director of Social Media, Alexandra Crabb talked about how she is using social media to engage employees of companies internally. Alexandra is using it to extend the enterprise outward through her marketing campaigns. The article goes on to talk about thinking about Enterprise 2.0 in three new ways: 1. Consider ROI Through Imagining Absence 2. Rethink the “I” for Which You’re Trying to Achieve “R” 3. The Nature of Social Media Implies Return. It’s an all around great article on whats happening with Enterprise 2.0 right now.![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=721b77c5-ec5f-4e8a-956a-9da8342df19f)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=cbd384ab-edee-48ac-b071-28fb8a9ce72e)
