“Stealth Mode” is new marketing tool
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Apparently, there is money out there for start ups and all you need is a good idea that you don’t talk about and a super star management team. Ok we are being sarcastic, but MOBShop just got about $2.5 million USD from Kleiner Perkins Caufield & Byers, plus they spent two partner’s time on this investment. And no one really knows what they are doing. Well I guess Kleiner does but for now it’s a secret – related to the iPhone. So, here’s the deal – the story is that we “don’t know” what they are up to which makes it a story. So what is news these days? — JLH
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