Two words that still make us laugh a little when you see them together and social media and business. More and more businesses are embracing social media to communicate their brand, products and companies, but we wonder if most of them actually want to do it, or feel compelled to do it because that is what everyone else is doing.
The jury is still out on that one, but we do know this: A recent University of Maryland School of Business study concluded that one nearly one in five small business owners are integrating social media into their business processes — Facebook and LinkedIn were the most popular sites. And here is the thing that will blow your mellon: 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.
Which brings us to the Social Media World Forum in London, March 15 – two LinkedIn execs will be there to talk about what the heck is going on in this department and why. Patrick Crane, VP Marketing (with yards of experience from Yahoo!), LinkedIN will be on a panel about leveraging social media in business and on the first day, another LinkedIN dude and fellow Texan, Kevin Eyres, MD Europe, will present the opening keynote.
Now, you say what type of social media in business? The best example we can find that is not Google Wave, Buzz or any other big brand with verb that describes its product, but a start up that is hoping to make it easier for businesses to use social software to be more efficient - flowr. Pronounced “flow + r”, the company is focused on bringing real-time collaboration into the enterprise. The tech team is out of Slovenia but headquartered in London, flowr is basically an easy to use collaboration software that you don’t need a manual to use. We like that. — JLH
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