Clutch: For All You Caffeine Junkies, Including Myself
Remember a few years back when it was “in” to carry a purse that was bigger than you? Fast forward to 2012, where everything is focused on being small, compact and easily accessible. Most likely, you will spot women (or men) carrying a clutch or trendy tote bag instead. No one wants to be the person holding up the line in Starbucks, with their humongous purse on the floor trying to locate their wallet. Although, with so many other options for getting your caffeine fix, does anyone still go to Starbucks?
Now is the time to admit I am a caffeine junky. I prefer coffee, but I must admit, Redbull is quite an alternative, as is the occasional five hour energy shot; they get the job done quickly and both contain fewer calories than most lattes and cappuccinos. As a caffeine junky, I have now learned firsthand that everything consumers crave is getting smaller and smaller, starting with the purse we chose, to the amount of calories we consume throughout the day, to what we chug to get an energy burst.
At first I thought it couldn’t get any cooler than a Sheet Energy Strip that dissolved on your tongue and gave you energy. Then I came across the best (and smallest) caffeine-related project I’ve seen so far, the Aeroshot — a shot of caffeine, right out of a mini can. I was intrigued when this concept was introduced to the market, and clearly wanted to snag one and try it out (I mean a guy from Harvard created it, it has to be legit), so I ordered some Aeroshot.
The sleek design and size, which resembles my favorite lipstick, is what really drew me in. One container is equivalent to one cup of coffee, except that there are zero calories involved, and no stomach filled with liquid. The lime flavored powder quickly dissolves, leaving you alert and ready to go.
Although none of the above replace a good ol’ cup of Joe, it is interesting to see what other products are available and how they are continually becoming smaller and smaller, jam-packed with the one and only caffeine. Who knows, pretty soon we could be going to Aeroshot shops to sit and chat, and take a puff in between, pointing and laughing at the people who are still going to Starbucks.
Its official, the future of caffeine has arrived.
-KC
