Posted by Tattletech on Sep 1, 2010 in
IBC 2010,
IPTV 
It’s that time of year again right before IBC – the telco industry’s big annual party, conference, September 10-15 in Amsterdam, the city where people think there are no rules. Anyway, I digress. The point is that more and more companies in this telco industry are trying to be more like their cooler cousins in high tech by adopting social media and marketing tactics into their communications programs.
But in fact it has just turned into a junk fest full of HTML emails that are packed with so much information that you can’t possibly even know where to look first or what they want you to focus on.. All I focus on is look how adorable they think they are by doing a fancy HTML email with everything they have done all year. Oh and yea follow us on Facebook or Twitter.
Listen up people …. one fancy HTML email + Facebook + Twitter does not give you the right to vomit up every shred of mundane crap that happened to you in the last 6 months. Social media is a strategy, not about taking what you did before and just laying it into a new communications vessel. Please stop. That is all. - JH
Tags: Amsterdam, Facebook, Intercontinental Broadcasting Corporation, Marketing, Online Communities, social media, Social Networking, Twitter
Posted by Tattletech on Jul 24, 2010 in
Conferences,
Connected Home,
IBC 2010,
TV We have been so busy marching, we forgot to write about the march. Ironic isn’t it? So what is new this year? Still the industry lumbers along looking for relevancy – seeing more Twitter feeds out there and the IBC Daily and VideonetNews are kicking it with their blog posts and Twitter streams… thank goodness for that. We are positive that we will get that most up to the date live conference stream from Julian Clover, Editor, BroadbandTV (Twitter: @julianclover) News since he is just about the only guy that attends the conference and tweets about. Thanks Julian!
We do know that the parties are heating up – the first one is the annual ink Communications IBC2010 soiree -which this year is going underground, wonder how many people will be able to find the location. Details are here, but you have to know someone to get in that one.
Official show hashtag is #IBC2010.
Other than that, we expect to hear a lot of junk about 3D, Social TV and all the other stuff that they like to talk about but don’t really know how to deliver. They want to, but it’s still a dinosaur of an industry that needs a new prom dress. – JLH
Tags: BroadbandTV News, IBC 2010, Julian Clover, VideoNetNews
