Sponsored conversations, really?
- Image by State Library and Archives of Florida via Flickr
So, back in the day (as we still do today) we used to take out reporters and buy them dinner, take them to a baseball game, plow them with cocktails, fly them to a trade show or HQ. It didn’t have a name cause it was just well, what you did as part of the process. This stuff is part of the DNA of PR.
In this blog by one of our social media legends, Jeremiah talks about the ins and out outs of sponsored conversations and the importance of remaining ethical with full disclosure. We aren’t questioning what is going on, just why the need to package and label something that has been going on for a while?
We think it is really more about validation and legitimization of a segment that is seeking some sort of justification for their existence. No need, just keep on adding value.
Sponsored conversations, kinda like soft lobbying or more pointedly, PAC money. — JLH
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