Sleeping with your cell phone

Yea, normally we don’t read Harvard Business School’s Working Knowledge for a number of reasons which we won’t go into, but this recent article about how Social Media Leads the Future of Technology is worth the read  – you might even be inspired to pull out a pipe while reading it. The reason we find it so interesting is that recently, Tattletech has been doing a serious of interviews with emerging techs, small to medium sized businesses and bigger brands for a feature called TattleTech Hot seat and its been interesting to note which types of companies jump on board quickly and which don’t. Here’s a suprise -the big guys and the emerging tech guys are all over it – the SMB’s are leery and seem to want to follow an old school approach – intersting to us. So to all of you who are on board with the interviews – large and small – good for you.

The article has so many excellent points to make but a few we wanted to draw you attention to were by Susan Decker of Yahoo who nails it right on the head in terms of were innovation will come (this BTW was a Tattletech 5 question coming up soon)  Ms. Decker says that innovation will serve people who want simplicity of technology usage. As the network gets larger it becomes less relevant to individuals, she adds, so people want to organize their experience according to their own interests. “Companies that will do pretty well will create a dashboard of simplicity that is very open to the whole Internet, not just to the company it may be associated with, and will elevate social connections in a way that drives dollars.”

She also added that how exactly social connections will drive dollars remains to be seen. “Although some sites such as Yahoo! include premium services that require fees or subscriptions, the largest business model by far is advertising: a $45 billion industry globally that has been growing about 20 percent per year, said Decker. Advertising on the Web is very effective in the sense that advertisers can reach great scale and do precision targeting. The challenge is to discern consumers’ intent”

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Tags: Harvard Business School, social media, Susan Decker, Tattletech, Yahoo