Where does Social Media belong?
Image via CrunchBase
In another fantastic Twitter 20 interview by Jay Baer, Convince and Convert, he asks fellow social media guru Jason Falls about the issue of where social media belongs these days in terms of its position as a marketing, sales or PR tool and this is a good question as we see lots of corporations adopting it as a method to reach their users/buyers/subscribers/customers (Ford), etc. Jason answers this more than succinctly (praise be to 140 characters on Twitter but also in a practical, straight forward manner which illustrates how he has mastered the tool – he says that social media is an extension of good public relations, but should be a company-wide approach that PR helps manage and facilitate. Exactly, you can’t have a marketing or PR strategy that is balkanized anymore. Read, tweet and learn, these guys not on board for the trend, they are executing and getting results.
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