Posted by Tattletech on Sep 1, 2010 in
IBC 2010,
IPTV 
It’s that time of year again right before IBC – the telco industry’s big annual party, conference, September 10-15 in Amsterdam, the city where people think there are no rules. Anyway, I digress. The point is that more and more companies in this telco industry are trying to be more like their cooler cousins in high tech by adopting social media and marketing tactics into their communications programs.
But in fact it has just turned into a junk fest full of HTML emails that are packed with so much information that you can’t possibly even know where to look first or what they want you to focus on.. All I focus on is look how adorable they think they are by doing a fancy HTML email with everything they have done all year. Oh and yea follow us on Facebook or Twitter.
Listen up people …. one fancy HTML email + Facebook + Twitter does not give you the right to vomit up every shred of mundane crap that happened to you in the last 6 months. Social media is a strategy, not about taking what you did before and just laying it into a new communications vessel. Please stop. That is all. - JH
Tags: Amsterdam, Facebook, Intercontinental Broadcasting Corporation, Marketing, Online Communities, social media, Social Networking, Twitter
We didn’t like reading this story in Contentinople, but thought it might happen. Joost recently stopped its P2P services that was launched in 2007 because they just didn’t have the views like Hulu (plus their name is just fun to say). But don’t count them out – -where there is a will, there is a way and they are turning to niche programming and turning to social networking tools. And on the same day, Brightcove let go of its consumer product the Brightcove Network Service, leaving YouTube standing in the ring – this doesn’t mean that YouTube is the best, its just the biggest and in our opinion, sevenload should be seriously looked at because it was built around and from the ground up on social newtorks via your videos. Technically and business savvy global team.
But it’s a bit easier for Joost and Brightcove to breath with mostly deep pockets in the funding arena, but it sort of makes us crinkle up our nose when we see true innovation coming from companies like Yasmo Live and In Real Life (IRL) companies with dynamic CEO’s, great business models based on achievable ROI and a “change agent” attitude about their respective markets (IRL wants to make presence part of society’s infrastructure by adding it to your social media and social networking and Yasmo Live wants to make your life at a conference much more productive through a mobile application that lets you see who is around you via your own mobile) These CEOs are working with some advanced technology and right now some of the money stream is blinded by all things mobile and all things video. We believe that there are some angel investors out there that will see the light – maybe grabbing onto a company that is a true trail blazer and propelling it to become the fabric of our social and digital lives. – JLH
Tags: Frank Schuil, Hulu, IRL Connect, Joost, social media, Social network service, Yasmo Live
Image by code_martial via Flickr
Yea, normally we don’t read Harvard Business School’s Working Knowledge for a number of reasons which we won’t go into, but this recent article about how Social Media Leads the Future of Technology is worth the read – you might even be inspired to pull out a pipe while reading it. The reason we find it so interesting is that recently, Tattletech has been doing a serious of interviews with emerging techs, small to medium sized businesses and bigger brands for a feature called TattleTech Hot seat and its been interesting to note which types of companies jump on board quickly and which don’t. Here’s a suprise -the big guys and the emerging tech guys are all over it – the SMB’s are leery and seem to want to follow an old school approach – intersting to us. So to all of you who are on board with the interviews – large and small – good for you.
The article has so many excellent points to make but a few we wanted to draw you attention to were by Susan Decker of Yahoo who nails it right on the head in terms of were innovation will come (this BTW was a Tattletech 5 question coming up soon) Ms. Decker says that innovation will serve people who want simplicity of technology usage. As the network gets larger it becomes less relevant to individuals, she adds, so people want to organize their experience according to their own interests. “Companies that will do pretty well will create a dashboard of simplicity that is very open to the whole Internet, not just to the company it may be associated with, and will elevate social connections in a way that drives dollars.”
She also added that how exactly social connections will drive dollars remains to be seen. “Although some sites such as Yahoo! include premium services that require fees or subscriptions, the largest business model by far is advertising: a $45 billion industry globally that has been growing about 20 percent per year, said Decker. Advertising on the Web is very effective in the sense that advertisers can reach great scale and do precision targeting. The challenge is to discern consumers’ intent”
Tags: Harvard Business School, social media, Susan Decker, Tattletech, Yahoo
Image via CrunchBase
In another fantastic Twitter 20 interview by Jay Baer, Convince and Convert, he asks fellow social media guru Jason Falls about the issue of where social media belongs these days in terms of its position as a marketing, sales or PR tool and this is a good question as we see lots of corporations adopting it as a method to reach their users/buyers/subscribers/customers (Ford), etc. Jason answers this more than succinctly (praise be to 140 characters on Twitter but also in a practical, straight forward manner which illustrates how he has mastered the tool – he says that social media is an extension of good public relations, but should be a company-wide approach that PR helps manage and facilitate. Exactly, you can’t have a marketing or PR strategy that is balkanized anymore. Read, tweet and learn, these guys not on board for the trend, they are executing and getting results.
Tags: Jason Falls, Jay Baer, Public relations, social media, Twitter, Twitter 20, Web 2.0
For us there were a lot of good things about Web 2.0 – the speakers, Al Gore, the innovation, the companies that are full of hope and blazing forward, the support they are getting from VCs, SeedCamp and in general the Web 2.0 world, but the one company that we had the good fortune to talk to was UberVu headed up by one of the CoFounders, Dragos Ilinca. The company is Romanian but based in London and we have to tell you – this must surely be the application that bloggers and those in social media who are trying to figure out and measure or connect where comments /ping backs or feedback comes from – this is it.
UberVu lets you connect and discover what and how people found you and what they are saying about your comments/posts/or blogs. We think this will be good for companies that want to see if their Social media programs are paying off or where to spend more energy or resources. We dig it.
And in the circles we run in department, the first people we run into there are the team from Zemanta – first Malta, then London and now San Francisco – we must stop meeting like this!
Tags: Al Gore, Seedamp, social media, Ubervu, Web 2.0
Today, Somesso started and the 10 startups that were selected are listed here via the Somesso blog. Ha
ve a look and you can see where innvovation starts! Happy to see that three out of 10 are run by women. Yes we always have to point that out! And one of our very favorite companies, Zemanta is presenting. As you can see from this entry, we already use Zemanta - a great company with a killer team that wants to make blogging more relevant, personal and just awesome.
Tags: social media, Somesso, Zemanta
Image via Wikipedia
Social media goes global. That is the first line of the article in a recent DM News interview with Ford‘s new social media guru – Scott Monty. Yes, again, I said Ford. Now, to all you folks who don’t believe in the power of social media, what more does it take to convince you that communications has truly changed? When Edward Bernays (the nephew of Sigmund Freud) was sitting in his parlour thinking about how dangerous the herd mentality was and how he needed to manipulate public opinion using the “psychology of the subconscious” he came up with the basis for what we are all doing today – but when he started, people probably didn’t believe either, but here we are – evolving communications even further and refining how to communicate in order to reach a hugely globalized world. Instead of the broad pitch, we now have the micro pitch which requires PR folks to be even more savvy about their target audience.
In the DM News article, David Ward has masterfully pointed out the job that Scott has in front of him in order to globalize their message through social media. Scott points out that its not “one size fits all” as there are even different social networking sites in Brazil v the US. A great chart illustrates the growth of the social media market showing a 25% growth rate from 2007 to 2008.
When people like Scott and Ford and other global brands look at the importance of reaching the globe, its clear why they are considered global leaders — leaders never stop looking outward and for new ways to innovate.
Tags: Edward Bernays, Ford Motor Company, Scott Monty, social media
New Media Diva
featured a super interview on Arjen Strijker the founder of Somesso -which is a social corporate media one day think tank in Zurich this week on 10/31. If you miss this, you can read all about it on the Somesso blog AND then sign up to come to the event in London in 2009 – which will have some of the leading voices on Social media live and uh, being social.
Tags: Conferences, new media diva, social media, Somesso
Posted by Tattletech on Oct 26, 2008 in
Conferences,
Content,
Deep thinking,
Digital Media,
Entrepreneurs,
Public Relations 2.0,
Red Herring,
Social Networking,
Social media guys,
social media We recently attended Red Herring‘s ETRE in Stockholm as both a blogger and panelist, and while we were there we encountered some truly old school PR and marketing folks – it’s okay to be old school, those traditional forms of communications are still very valid when shaken (not stirred) in the current landscape of communicating a message, but deep down, when you look into their eyes, you see a bit of fear and disbelief belief because its a lot to process and easier to just stay put. But then you look at big brands like IBM, SAP and even Ford, who are using the new forms of media, social media, to reach their audience, or rather the audience that fits that method of communication.
Tattletech found the perfect case in point by Convince and Convert headed up by someone we have a crush on — okay so that is so school girl, but we told you – we like people who are intelligent, savvy, full of wit and easy on the eye – maybe we should do a Hot Social Media Guy list… who’s for it?
The interview is with Scott Monty, who heads up social media at Ford. yes we said F-O-R-D, the car manufacturer. And as we head into the last 4 days before Somesso.com the social corporate media event to be held in Zurich this week, it’s clear that this form of communication in the PR and Marketing 2.0 world is here to stay. Thanks Jason for this great interview. London 2009 is calling for the next Somesso event so let’s have a big Social Media guru fest!
Tags: Ford Motor Company, Red Herring, SAP AG, social media, Somesso
Image by purprin via Flickr
A great article in onLine about how to keep up with all the social networking tasks that are on everyone’s plate these days. If they aren’t on your plate, you might want to get moving on that. Basically just like the approach everyone should have today – keep it simple — try 30 minutes a day and see what you can get done. The thing about social media is that it needs to be tended to regularly – so make it manageable and grow from there. Tattletech agrees with onLine — the important thing is to be engaging and meaningful to the reader. Try it!
Tags: online, social media, Social network, Twitter
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