Tomorrow Tattletech is going to hear Kimengi talk about how they are going to change the blogging world and give bloggers more insight into what goes into their blogs. I use Zemanta and have used it from the begnning, so it will be interesting to see what they will be able to do that tops the Zemanta experience. — JLH
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For us there were a lot of good things about Web 2.0 – the speakers, Al Gore, the innovation, the companies that are full of hope and blazing forward, the support they are getting from VCs, SeedCamp and in general the Web 2.0 world, but the one company that we had the good fortune to talk to was UberVu headed up by one of the CoFounders, Dragos Ilinca. The company is Romanian but based in London and we have to tell you – this must surely be the application that bloggers and those in social media who are trying to figure out and measure or connect where comments /ping backs or feedback comes from – this is it.
UberVu lets you connect and discover what and how people found you and what they are saying about your comments/posts/or blogs. We think this will be good for companies that want to see if their Social media programs are paying off or where to spend more energy or resources. We dig it.
And in the circles we run in department, the first people we run into there are the team from Zemanta – first Malta, then London and now San Francisco – we must stop meeting like this!
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Ciklum just put out an interesting story about how IT outsourcing is helping emerging tech start ups get into market. Yea, we are talking out IT outsourcing – and not the old school stuff you hear about over in India and China. We are talking new school, IT outsourcing based on a team-based approach rather than projects. We are talking an integration/merge of technology, human beings and administrative methods to create an outsourcing environment that works more dynamically with its emerging tech clients.
In the age of Web 2.0, active participants in online discussions need an easier way to find conversations, follow leading commenters and discover what’s hot in the online dialogue. Ciklum is an IT outsourcing company specializing in nearshore software development in Ukraine
Enter coComment, a Swiss startup that allows users to track, organize, compile and update comment-based Web conversations – from blogs and newspapers to social networks. coComment has utilized Ciklum’s unique blend of technical expertise, human resources and administrative efficiencies in outsourcing to focus on building its core product and business while moving to market quickly.
With the support of Ciklum, coComment is now able to track more than 22 million conversations from more than 280,000 sites, with additional sites added every day.
According to Ciklum’s founder, Torben Majgaard, coComment wanted to build its technology and engineering team quickly, but the skills they needed were in short supply. So what did Ciklum do? Ciklum provided a team of skilled specialists that handles all software development and provides an environment for coComment to perfect its product and move to market quickly with less risk and minimal investment. Just what a start up needs today.
The CEO of coComment, Matt Colebourne, said they wanted a relationship where their team at Ciklum worked for them and was completely focused their goals. Ciklum’s dedicated coComment team goes beyond the rigid structure of old-school outsourcing and gives us a new generation of workers that are in direct communication with us without any interference.
See, even IT Outsourcing adapts to the market shifts for start ups.
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The last panel of the day was the Open Social network – featuring sMeet, sevenload, Xcerion (Cloud technology – finally I can understand this, the service is icloud!) and Google.
Axel, sevenload’s CEO says that people want to act around media, in this case video. sevenload is a social media network which enables anyone who has open content to share that content with anyone,and build their own audience. They can do that on their site or their own site. If you have content and you are a smart producer and you create it on sevenload, your own website and get your own business model partners then you can do this with sevenload’s tools.
Joel Dreyfus, editor, Red Herring, says they are all trying to change they way are reacting to each other. API allows people to create function and put it in different places. The panel also addresssed where the money would be made
According to Burckhardt Bonello, CEO, sMeet says that sMeet is making money three ways – they allow people to build their own meeting space/create your own room – so users can by their own clothes, furniture; communication – once you are in your space, you want to talk to that person so they enable communication devices – so payment for communications; and membership fees with specific rights. sMeet also lets users create their own shows so they broadcast themselves live – it’s like an interactive TV in the virtual space. sMeet wants to embrace the creativity of the users.
Xcerion’s business plan is for premium subscription fees, advertising fees, a portal to create and resell the Cloud operating system and to liscence storage capacity (to install a local hard drive on site).
Google is just giving it away — so this goes hand in had with their OPEN SOCIAL network there is an inherent benefit to the web ecosystem when you can spread it out across multiple sites - but they also want their developers to make money off their open social applications and they are working to make the ecosystem better.
sevenload’s business model is about advertising and premium advertising. The only way to do that is to make sure that all the interaction and targeting is combined with the old school environments. Advertising doesn’t have to be billed in CPMs (cost per mille) -and this is where it becomes more open and more creative.
Happily, we learned that sMeet is launching with Facebook in a few weeks and will move to Open Social.
BTW, there are a lot of German companies here today – on this panel alone, sevenload and sMeet are German, both confident and with a powerful business model and great products. Xcerion is a Swedish company and also has been impressive in its positioning and approach to market.
sMeet and sevenload say they will benefit from the recession – moving from traditional advertising to online advertising. Burckhardt says that you can be social and not have to travel – so you can still do things together and those people will need to be reached via advertising. He actually told a story about two people who got married via sMeet. The girl wanted a wedding dress that the virtual store did not carry. So they went to the IT department to ask them to create the product and put it in the store.. the IT guys said it wasn’t a priority – but Management won out and they made a dress but priced it really high – at 10 euros (things normally go for .10) thinking that if it was expensive no one would buy it – but the next day there were 20 girls running around the virtual site in those wedding dresses. Nice story.
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We were going to blog about Motrola gearing up to throw a lot of money down the drain at the Google phone with the Android system (still sounds silly) but we decided instead to talk about BuzzGain and a recent entry on 21 Blogging objectives and how to measure them with examples. This is a really useful list because it does more than just validate the medium but it illustrates how it is so powerful.
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That is not a new Dr. Suess book – that is what is now “the present” in terms of reaching social media. Pioneered by Stowe Boyd, the Twitpitch is the future, it’s where old PR meets new PR, a sexier, sleeker version of the old classic – it’s where world’s collide, where we will begin to measure the impact of a message over the release of a product. It’s thinking smarter and reaching those that influence in a more viral way. It’s like a weather front colliding – creating a need for those in the communication industry to straddle both worlds to help carry a message to market.
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These guys out of Slovenia are like the perfect lover — we run into them every six months and it’s always a pleasure. This time we had the chance to see them in London early this week found out about their newly launched initiative branded, Zemanta is now personal.
As you can see from the Tattletech blog, we use Zemanta because it makes our lives easy but also it makes our entries more relevant and more interesting – some might say, full bodied. But if you are a blogger and you live in the blogging world, then we really think you should check out Zemanta. But don’t spend too much time with them because we met them first.
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Great read by Eric Schonfeld – who says that as international blogging rises, so have arrests – and this makes you think about the free speech that we all take for granted.
Another company entering the unstoppable blogging market — Kaalga.com which makes contextual suggestions to a blog based on what you are typing. Very cool -still in its beginning stages but on the right path. Much like Zemanta.com blends images, news stories around the internet and historical references to your entries — issues like content rights still exist – but harvesting the information out on the Internet is going to be big business. Like Kimia — the Spanish company who is doing this for the mobile phone — watch the space – it will explode. Talking to a London-based VC about this growth market, we were told that Mobile didn’t mature like people thought it would but now, the innovation dollars will pour into this space because now its seen as a sector that has its collective thought process together in terms of revenue models and operators can now see the light at the end of the tunnel.
We realize that we haven’t made a post since October 25 and for that we are sorry. But to be honest, we didn’t have anything to say. Sure, we could have wrote about Spleak - the newest tech kid on the pop culture block or talked about all the recent media goof ups that executives have made by hitting the “reply all” button. Or even how NBC seems to be taking the lead in embracing the next generation TV revenue model. Yea, that was a good story we thought.
But here is the real reason – our circuits are overloaded. We will be the first to admit that between Skype, ZYB, Facebook, Twitter, LinkedIN, Plaxo and the ubiquitous BlackBerry and chirping texts on our mobile phones, we are bring crushed. In an effort to stay connected and not be left out, we are tired. Just plum tired.
Now what’s wrong with admitting that?
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