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And then, this
From CommScore, our favorite analysis and stats guys re: publishing and where they get traffic from:
This is directly from CommScore, not Tattletech:
Incremental Reach of Mobile and Connected Devices. An analysis of selected publishers within the News category provides a closer look into the added reachcontributed by mobile and connected devices. The comScore Total Universe Report illustrates the full breadth of unduplicated audience visitation across home and work computers, mobile and connected devices. The following figure shows that while the majority of audiences for these news publishers connect from computers at home and at work, a sizeable percentage also comes from mobile and other connected devices. For each of these publishers, the incremental reach from mobile and other devices isat least 7 percent – a significant percentage with important implications in terms of monetizing content through advertising.
While the incremental reach is still less than 10 percent for many publishers, the importance of mobile and connected devices should not be underestimated because it is likely to grow over time. Some publishers, however, already exist in a truly cross-platform reality where mobile and connected devices are as important as the fixed Internet. One such example is Pandora, which in August 2011 had a total cross-platform audience of 37.4 million visitors. Mobile-only visitors accounted for an impressive 52percent of the total audience, while mobile/computer overlapping users accounted for an additional 26percent of the total audience.
