Who Are We Talking To?
New beta on the block, WhoIsLive aims to make every webpage a “real-life” social experience by allowing you to see who else is looking at the website you are currently on. You then get to chat with them, whoever they may be. I find this idea equal parts thrilling and anxiety-inducing. Can’t we just surf alone?
Call me agoraphobic, but isn’t one of the nice things about the Internet not having to talk to strangers? Now, I like social media as much as the next guy (a statement that only holds because I live in Cambridge, Massachusetts, where the next guy is likely to be a social media guru of some sort), but I am concerned that socializing is becoming the focus of our Internet experience rather than a sidebar. Reading an article should be about the article, not about the other strangers staring at the article elsewhere in the world.
Ironically, WhoIsLive is literally a sidebar, but it represents our increasing obsession with sharing. Actually, it goes beyond sharing. WhoIsLive represents our obsession with creating communities, even (or especially) amongst strangers. This is an understandably human and probably an anodyne predilection, but it raises some questions. Chief among them, who are we talking to?
There is a reason that chat rooms are not as popular as they once were. Mainly, it’s because we have better ways of talking to people online, be they more civil, less anonymous, better organized or more exclusive. Unfortunately, I get more than a whiff of “chat room” when I explore WhoIsLive. I’m not sure what is gained other than immediate, unfiltered conversation, which was the chat room’s main draw, and with that comes a lot of noise. Imagine looking at the front page of The Huffington Post with every other viewer voicing their opinions in your sidebar. Would you rather that or tweet your savviest friend for his or her opinion?
Between the noise and the over-socialization, WhoIsLive seems like it will be more distracting than it is helpful. Ultimately, I think WhoIsLive will find its audience and do well. I suspect that audience will be comprised of those with dilettantish tendencies and Internet sociologists, but there will be an audience none the less. I also suspect I won’t be anywhere to be found.
- Jason Oberholtzer

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