Out of all the press releases and communications we have received from PR firms for SCTE Cable-Tec Expo this year, there is one clear winner in the manners, meaningful, relevant, professional, helpful, considerate catagory (I bet you didn’t even know that existed) that would be Motorola‘s PR firm for SCTE which is Ms. Beth Hespe from Garfield Group Public Relations. She channels old school protocol with new school methods – messages, timeliness, fresh writing and most of all it actually feels like she likes what she does for Motorola. Her pitches are straight to the point and not invasive and she provides context, meaningful context that is missing from just about all the releases we have seen. Not once did she send us five releases all in a row with no introduction or context (like Bob Gold PR) nor did she tell us we could include this in all the show dailies if we wanted to (yes someone actually said that) Thanks Beth for bringing credit to the profession. And to Motorola for hiring them.
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Tags: Motorola, Society of Cable Telecommunications Engineers
Posted by Tattletech on Oct 30, 2009 in
Conferences,
SCTE,
TV,
Telecoms 
Not only are the profits of Motorola up and they are seeing a third quarter profit, but at SCTE Expo this year they unveiled a new all digital STB that is designed to help cable operators migrate to an all digital network and accelerate delivery of the much beloved personal media experiences and multi-room DVR capabilities.
According to Larry Robinson, who has the longest title we have ever seen, (VP and general manager, America’s Digital STB, Motorola Home and Networks Mobility) Motorola’s innovation is driven by the evolving needs of our customers, and this new digital set-top is no exception.
We will spare you the technical details but what this new STB actually means to the consumer is that you will be more likely to get advanced features/services from your cable operator because of the flexibility of this STB. In the end you might not think much about the STB, but it (and the software inside of it) really does dictate the features you get through your TV and all those cool things you say you want (a personal media experience, sound, networking options) when you are with your friends. – JLH
Tags: Cable television, Digital video recorder, Motorola, Set-top box, Society of Cable Telecommunications Engineers
Posted by Tattletech on Oct 30, 2009 in
Cable,
Conferences,
Content,
SCTE,
TV In June this year, Cablevision prevailed in a three-year legal with CNN and other major studios. The Supreme Court decided not to review the case and Cablevision’s remote-storage DVR was deemed not in violation of copyrights. Since the ruling was made, technology vendors and operators have been working hard to deploy a network DVR system.
The Cablevision technology is based on storing content on the network service instead of in the home, so if 1000 people want to record NBC’s The Office, those will each be stored at the network facility to set aside sufficient dedicated server space to make individual copies of shows. The studios thought that this remote storage violate copyright limitations. But since the Supreme Court disagreed, the door has been opened for Network DVRs. And we don’t mind, anything to make it easier for us to watch out favorite shows at home, especially without having to delete older ones or record over other episodes, makes us happy!
SeaChange has jumped on the Network DVR train and is highlighting the RS-DVR system at SCTE in response to the demand for time-shifted TV (Yes! We demand it!). SeaChange is allowing operators to deliver DVR functionality without deploying expensive DVR set top boxes that incorporate hard drives. It also provides the household with a multi-room DVR without the need for in-home wiring, saving tons of money compared to traditional set top DVR rollouts. The company says that their RS-DVR is ready for operators to use today.
SeaChange is also sponsoring the Green Pavilion at SCTE Expo, along with nine other companies at SCTE who are getting green. SCTE is shining the spotlight on promoting energy efficient technologies with eh the Green Pavilion, featuring pods with energy management solutions from qualified exhibitors that will improve corporate bottom line and preserve energy resources. It’s about time a trade show makes an efforts to be a little greener. In order to be part of the Green Pavilion, a company has to focus on at least one of three specific areas: powering improvements for facilities and plant, fleet enhancements involving smart routing, and operational upgrades and improvements.
There are a number of things that SCTE has done to make this pavilion “greener” including, creating the booths with recycled and recyclable materials, low energy LED lights to light the pavilion, carpet made with 70% recycled material, 82% reduction in booth shipping weight, and less promotional handouts. Cheers to that SCTE! We hope this becomes a trend with other trade show events, and the trade show waste starts to lessen in the future. — AC (photos to come)
Tags: Cable, Cablevision, CNN, Network DVR, SCTE Expo, SeaChange
Posted by Tattletech on Oct 29, 2009 in
Cable,
Conferences,
SCTE,
TV,
Telecoms At SCTE Cable-Tec 2009 we don’t really get to see sexy tech stuff since its all sort of block and tackle technology, but thank goodness for Harmonic who is showcasing its technology and how it enables TV Everywhere. Harmonic Inc. (NASDAQ: HLIT) will feature its unique and comprehensive portfolio of solutions that enable cable operators to deliver an expanding range of advanced video services. At SCTE, you can see demos of Harmonic’s MediaPrism™ suite of tools for converged video delivery to any device, the Electra® 8000 encoder’s superior quality 4:1 HD or 18:1 SD MPEG-2
compression, ACE™ any-to-any high quality transcoding technology, fiber-deep HFC access
solutions and integrated audio level adjustment. Harmonic will also feature a live technology demonstration of its exciting HectoQAM™ edge processing technology currently in development, feeding video streams directly to Harmonic’s SUPRALink™ 1550 nm DWDM transport system for ultra-efficient delivery across the HFC network. – AC
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Tags: Cable television, Harmonic Inc, MPEG-2, SCTE
Posted by Tattletech on Oct 25, 2009 in
Cable,
Conferences,
Media,
SCTE,
TV,
Telecoms Tattletech will be attending and bringing you the hottest and latest news from these upcoming shows:
* SCTE Cable-Tec Expo, Denver, CO October 28-30
* TelcoTV, Orlando, FL November 10-12
If you wish to meet us at these events please let us know!
Out of all the press releases and communications we have received from PR firms for SCTE Cable-Tec Expo this year, there is one clear winner in the manners, meaningful, relevant, professional, helpful, considerate catagory (I bet you didn’t even know that existed) that would be Motorola‘s PR firm for SCTE which is Ms. Beth Hespe from Garfield Group Public Relations. She channels old school protocol with new school methods – messages, timeliness, fresh writing and most of all it actually feels like she likes what she does for Motorola. Her pitches are straight to the point and not invasive and she provides context, meaningful context that is missing from just about all the releases we have seen. Not once did she send us five releases all in a row with no introduction or context (like Bob Gold PR) nor did she tell us we could include this in all the show dailies if we wanted to (yes someone actually said that) Thanks Beth for bringing credit to the profession. And to Motorola for hiring them.
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