Posted by Tattletech on Jan 6, 2012 in
Mobile,
Productivity,
Stats 
From CommScore, our favorite analysis and stats guys re: publishing and where they get traffic from:
This is directly from CommScore, not Tattletech:
Incremental Reach of Mobile and Connected Devices. An analysis of selected publishers within the News category provides a closer look into the added reachcontributed by mobile and connected devices. The comScore Total Universe Report illustrates the full breadth of unduplicated audience visitation across home and work computers, mobile and connected devices. The following figure shows that while the majority of audiences for these news publishers connect from computers at home and at work, a sizeable percentage also comes from mobile and other connected devices. For each of these publishers, the incremental reach from mobile and other devices isat least 7 percent – a significant percentage with important implications in terms of monetizing content through advertising.
While the incremental reach is still less than 10 percent for many publishers, the importance of mobile and connected devices should not be underestimated because it is likely to grow over time. Some publishers, however, already exist in a truly cross-platform reality where mobile and connected devices are as important as the fixed Internet. One such example is Pandora, which in August 2011 had a total cross-platform audience of 37.4 million visitors. Mobile-only visitors accounted for an impressive 52percent of the total audience, while mobile/computer overlapping users accounted for an additional 26percent of the total audience.
Posted by Tattletech on Jan 6, 2012 in
Stats,
Tablets,
What makes good news 
Posted by Tattletech on Oct 22, 2010 in
Mobile industry stats,
Online ads,
Stats,
marketing We stumbled across a good blog about data recently posted by Bango – a cool UK company that focuses on mobile analytics and mobile billing. We liked the post so, we decided to re-run it here. Despite the fact that it is heavily all about Bango’s abilities, it’s still a good read. The premise is simple because it addresses one of the biggest issues that mobile marketers have today — so many types of data available, how do marketers really know what to use.
But that took us to this — a very cool video summary of the past 10 years on online ad revenue plus some pretty amazing stats for 2010 put out by the IABUK. Now this little ditty really makes you think. So many juicy stats you can pull out of here, but the key to this the images… take a look at the images they lay into this video.
Some stats? The 1st broadband connection in the UK was in March of 2000, and now 40 million UK citizens are online, 93 % of those are on broadband. In 10 years UK online ad spent grew to 3.5 billion pounds. In the UK 1 in 4 pounds in ad spend goes online. It goes on and on. Watch the video. It’s fascinating.
So this also reminds us of a blog post by GlibHippo, an online ad network that sort of is the uncola of ad networks who recently compared the current online advertising sector to Deadwood. Have a read here.
Oh, and this bring us to our final point – stats. Today, IntoMobile reported that Nokia out sells iPhone 2 to 1! Yea so i know that just didn’t read right, even I looked twice, but then I realized that you have close your eyes to the Apple glimmering and all its minions and seek out the light in this topsy turvy mobile world we live in today.
Tags: Advertising network, Apple, Bango, Deadwood, GlibHippo, IntoMobile, IPhone, Nokia
Image by AKIHIRO FURUTA via Flickr
The take away for all you clients /companies out there who hire a marketing and/or PR firm to help you reach your market without thought – here is a great story in Read Write Web from a recent report by Rubicon about influencers and their role in social media sites.
You can read it for yourself but the take away is this: It is hard for companies to use the web to communicate WITH users, but it is still a great medium to talk TO them. And in this case, the study says, smaller is better which the study showing that a smaller group of influencers can in fact influencer a larger group to purchase.
And, we just liked this photo for a Monday.
Image via Wikipedia
Social media goes global. That is the first line of the article in a recent DM News interview with Ford‘s new social media guru – Scott Monty. Yes, again, I said Ford. Now, to all you folks who don’t believe in the power of social media, what more does it take to convince you that communications has truly changed? When Edward Bernays (the nephew of Sigmund Freud) was sitting in his parlour thinking about how dangerous the herd mentality was and how he needed to manipulate public opinion using the “psychology of the subconscious” he came up with the basis for what we are all doing today – but when he started, people probably didn’t believe either, but here we are – evolving communications even further and refining how to communicate in order to reach a hugely globalized world. Instead of the broad pitch, we now have the micro pitch which requires PR folks to be even more savvy about their target audience.
In the DM News article, David Ward has masterfully pointed out the job that Scott has in front of him in order to globalize their message through social media. Scott points out that its not “one size fits all” as there are even different social networking sites in Brazil v the US. A great chart illustrates the growth of the social media market showing a 25% growth rate from 2007 to 2008.
When people like Scott and Ford and other global brands look at the importance of reaching the globe, its clear why they are considered global leaders — leaders never stop looking outward and for new ways to innovate.
Tags: Edward Bernays, Ford Motor Company, Scott Monty, social media
Posted by Tattletech on Sep 30, 2008 in
IPTV World,
Stats,
Telecoms We can’t help it – we just were reading through out precious lunch hour and found these two reports – one from Gartner (we tend to believe Gartner) that says that there will be 19.6 million IPTV subscribers worldwide by the end of 2008 and then this report from a U.K. research firm, Companies and Markets estimated that there will be 53 million IPTV subscribers worldwide in 2009.
But to top it all off, we also were directed to these reports which said something different – Point Topic reported that there are currently 15.5 million IPTV subscribers worldwide and ABI Research reported this year that there could be 93 million IPTV customers by 2013.
We can’t do math, we were journalism majors..but why can’t we get a standard here? And does a subscriber mean that I just had to get the service because I wanted to watch one channel without holding an antenna? And, is the same from country to country? State to state? What are they doing with their IPTV service? How about usage? Can we measure that?
Tags: Gartner, IPTV, Point Topic
Posted by inkgirls on Jul 9, 2008 in
IPTV World,
Stats,
TV,
What makes good news If you really want to see truly big subscriber numbers that make you realize that the current IPTV market numbers are really quite teeny weeny – then Asia is the place. ZDNet Asia reported that the analyst firm Frost and Sulliven recently reported that subscribers in Asia Pacific will hit 171 million broadband subscribers, an increase of 31.5 percent over last year’s 129.7 million. Just to put this into perspective for you – the North America and South American IPTV market is expected to reach 17.7 million by 2011. You do the match on that one.
The growth is driven by the widely popular video sharing and VOD but also multi-player online games and social networking services you know who those guys are. But, like your college Economics 101 class that you didn’t pay any attention to, its all about supply and demand. In this case, demand is boosted by the operators’ aggressive push to deliver multi-play broadband packages, bundled with voice, data, video and wireless services — and this is evidenced by PCCW’s recent news in Light Reading to bundle up its collective IPTV success and sell it to others in the region.
Tags: Frost & Sullivan
Posted by inkgirls on Jul 9, 2008 in
Stats,
TV,
Weird things,
What makes good news Well this story has two parts – one about Americans increase in watching TV – 4% more screen time than last year according to an article in BrandWeek. This could be because no one has any money and since American’s upsized their cars to gas guzzlers they aren’t going anywhere so they might as well watch TV – or because maybe they want to hide from the woes of the world – bad economy, a protracted and pointless war and a pending political change (hopefully) But its not just the TV that Americans are hooked on – its just about content on any screen - Internet usage also has grown 9% (from 24 hours, 16 min. to 26 hours, 26 min. per month). More consumers are watching video online (that would be me) (2 hours, 19 min. per month) and on their cell phones (3 hours, 15 min. per month). The article reported that 119 million unique visitors viewed 7.5 billion video streams online this May alone. And, that video-enabled phones lie peacefully in the hands of 91 million Americans.
But, these findings are from Nielson, the parent company of BrandWeek -which means that once again the dark lord that is the Carlyle Group is watching us — the Carlyle Group owns Nielson and just about everything else on this continent and abroad – which makes me wonder, can the great and mighty Oz be evil?
Guess who is online more? You would never believe if I told you so read for yourself in this really well written International Herald Tribune article.
Okay, if you were too lazy to click the link, I will tell you – it’s the Canadians, Israelis and South Koreans. Sounds like the begnning of a bad joke doesn’t it? This internet loving group is following by kissing cousins – the Americans and the Brits.
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