Image by purprin via Flickr
A great article in onLine about how to keep up with all the social networking tasks that are on everyone’s plate these days. If they aren’t on your plate, you might want to get moving on that. Basically just like the approach everyone should have today – keep it simple — try 30 minutes a day and see what you can get done. The thing about social media is that it needs to be tended to regularly – so make it manageable and grow from there. Tattletech agrees with onLine — the important thing is to be engaging and meaningful to the reader. Try it!
Tags: online, social media, Social network, Twitter
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Everywhere we went we kept hearing the same words over and over. From a technology point of view, it’s all about the Cloud. From the Wireless panel to the Open Social Networks panel to the conversations at lunch, dinner and cocktails it was clearly the darling of the conference and the future of computing. The other words that showed up everywhere but were a bit annoying were ‘ubiquitous‘ and ‘magic’. The CTO of Semantic, Mark Bregman used the word seven times in his intro to his company and reason for sitting on the Wireless panel.
So start thinking of new words, because these days we go through buzz words so quickly that in about 30 days they will already be passe.
Tags: Cloud computing, Open Social Networks, Social network
Posted by Tattletech on Oct 15, 2008 in
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The last panel of the day was the Open Social network – featuring sMeet, sevenload, Xcerion (Cloud technology – finally I can understand this, the service is icloud!) and Google.
Axel, sevenload’s CEO says that people want to act around media, in this case video. sevenload is a social media network which enables anyone who has open content to share that content with anyone,and build their own audience. They can do that on their site or their own site. If you have content and you are a smart producer and you create it on sevenload, your own website and get your own business model partners then you can do this with sevenload’s tools.
Joel Dreyfus, editor, Red Herring, says they are all trying to change they way are reacting to each other. API allows people to create function and put it in different places. The panel also addresssed where the money would be made
According to Burckhardt Bonello, CEO, sMeet says that sMeet is making money three ways – they allow people to build their own meeting space/create your own room – so users can by their own clothes, furniture; communication – once you are in your space, you want to talk to that person so they enable communication devices – so payment for communications; and membership fees with specific rights. sMeet also lets users create their own shows so they broadcast themselves live – it’s like an interactive TV in the virtual space. sMeet wants to embrace the creativity of the users.
Xcerion’s business plan is for premium subscription fees, advertising fees, a portal to create and resell the Cloud operating system and to liscence storage capacity (to install a local hard drive on site).
Google is just giving it away — so this goes hand in had with their OPEN SOCIAL network there is an inherent benefit to the web ecosystem when you can spread it out across multiple sites - but they also want their developers to make money off their open social applications and they are working to make the ecosystem better.
sevenload’s business model is about advertising and premium advertising. The only way to do that is to make sure that all the interaction and targeting is combined with the old school environments. Advertising doesn’t have to be billed in CPMs (cost per mille) -and this is where it becomes more open and more creative.
Happily, we learned that sMeet is launching with Facebook in a few weeks and will move to Open Social.
BTW, there are a lot of German companies here today – on this panel alone, sevenload and sMeet are German, both confident and with a powerful business model and great products. Xcerion is a Swedish company and also has been impressive in its positioning and approach to market.
sMeet and sevenload say they will benefit from the recession – moving from traditional advertising to online advertising. Burckhardt says that you can be social and not have to travel – so you can still do things together and those people will need to be reached via advertising. He actually told a story about two people who got married via sMeet. The girl wanted a wedding dress that the virtual store did not carry. So they went to the IT department to ask them to create the product and put it in the store.. the IT guys said it wasn’t a priority – but Management won out and they made a dress but priced it really high – at 10 euros (things normally go for .10) thinking that if it was expensive no one would buy it – but the next day there were 20 girls running around the virtual site in those wedding dresses. Nice story.
Tags: Cloud technology, Google, icloud, open social, smeet, Social network, Xcerion
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